Glasses are not the most comfortable things to wear for extended periods of time. (In the world of smartwatches, for example, some Garmin devices last as long as two weeks, reviewers found, while an Apple Watch, in my experience, gives a user two or three days.) Plus, despite all the ways that Apple is a leader in elegant hardware design, battery life is not really its strong point. While Apple has not released specifications on this front (or any other), it seems highly unlikely that any device in this category will work for extended periods without recharging. AR, as Google Glass and Snapchat Spectacles envisioned it, is meant to be worn for long periods of time and superimpose digital imagery and functions onto the real world. First and foremost, the battery life of an AR device is a major concern. When it comes to this market, I'm more than a little skeptical. There is a belief, however, that Apple - which isn't usually first to market - can enter a space and succeed where no one has before. These have made some inroads with gamers, but years after they were introduced, they're still a small fraction of the enormous video-gaming market.Īs for other uses? We have, so far, seen none, despite Mark Zuckerberg's die-hard belief that the metaverse is the future of our social lives and work meetings and whatnot. Then there are VR products like Oculus from Meta and competitors from Valve, Sony, and HP. And Snapchat's Spectacles are not even for sale to the general public, the company's website says, only to developers. When was the last time you or anyone you know saw someone using those devices at their places of work or out in the wild? Glass from Google, I think it's safe to say, was a failure. They have not exactly taken the world by storm. We've already seen some attempts in this space, including Microsoft HoloLens and Magic Leap. While I'm always excited to see what innovations companies like Apple have in store, I have some serious concerns about betting on AR/VR glasses as a growth market. Account icon An icon in the shape of a person's head and shoulders.
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